Let’s travel back to the first week of May for a moment.
A steady, close to forty minute drive thru the mountains and rain, lifting to clear blue skies above the gloomy valley. The salted snow making it near impossible to make it over to the lift, “skinning” in the sludge provides for an easier mode of transportation than your trusty boots. Mt. Hood in May is a mecca for skiers and snowboarders alike. A few days before arriving I had a free pair of skis mounted up, I was feeling cool- working with WCS 10 for the end all event of the spring.
When working, the emphasis is on the event and their participants. I am removed from it- it’s work. There’s no pictures of me, and of there is it’s because I asked my boyfriend to take one to make me feel better after the fact. (And so I can send it to my mom.) * Jumping back to Mt. Hood- I acquired tons of pictures of skiers. Lifestyle instagram shots, mining edits. You name it, I probably got it.
Documenting the little moments is amazing, it’s a glimpse into an industry that heavily relies on friends and being in the know. Technology makes it so one feels they know an athlete, a brand, like that person is one of the group.
With today’s accessibility to technology, should we really be placing our worth on what content we produce? It’s one thing to be stoked on a shot you got, an awesome line, a great story- but to solely focus on putting out content that features you can be difficult. If it’s your job or passion I understand that. It makes sense. The irony in this post is me using pictures of myself.
On the other hand, It’s also frustrating to not have content of yourself. No way to back up claims, or show the sweet trick you just landed. Placing you worth on lack of footage is an issue as well. If you ski by yourself, or find yourself behind the action don’t be afraid to step out and say you’re there.
In this overexposed age, everything is scrutinized. An overabundance of self expressing posts and you’re vain (or really, really good.) A lack of footage and you’re a fraud, someone with no way to prove their claims. Don’t be one of those guys. Be content with what you have, or do something to change it. Social media is just a claim anyway- strap on a Go Pro and get the footage you've always wanted. If you've never filmed before, ask to learn and put your friend in front of the lense. DO something.
*I work quite a bit at events. They’re the coolest things I get to do, and I’m beyond stoked to do them- I just wish I was able to get over the feeling that I’m bothering someone with my presence and ask for a damn photo.